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MeetFrida Art


Art has the power to give us happiness. Art can color a grey world. Art evokes emotions - deeply and directly. Every day

#MeetFrida was created in the summer of 2020 as a novel initiative to promote artists in Germany. Ever since, the project has linked the online gallery www.meetfrida.art with diverse art campaigns in urban environments. Today, MeetFrida is the largest online and outdoor gallery in Germany. The online gallery www.meetfrida.art showcases emerging art positions in painting, photography and sculpture by artists from all across Germany, and beyond. In addition to the digital platform, #MeetFrida excels with its multifaceted art projects. We regularly run art billboards and City Art Weeks in major German cities, bringing art into public spaces and making the works of our artists visible, even during the Corona Lockdown and outside galleries and museums. Besides posters and art prints, open studios and pop-up galleries are part of the concept. Thus, city centers turn into temporary art museums of their own kind. As a result, new ways of presenting and selling art are opened up. The exhibited artwork can be purchased directly via the MeetFrida website, social media channels and the outdoor gallery. Collaborations with partners from the art world complete the work of #MeetFrida and enable the participating artists to exhibit and market their art in a variety of formats. Founder of #MeetFrida is Schwan Communications, a creative think tank dedicated to making content relevant and bringing complex issues onto the public agenda.

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Hamburg: 17 - 20 November 2022
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