About the artworkThe masses are clamouring; they're climbing on top of one another to reach their ultimate desire in the helicopter. What could it be? The helicopter is branded with a large, familiar 'M'. And in the darkness of the interior, one can just make out the bow and features of... Hello Kitty...In 2000, fast-food chain McDonald's in Singapore offered six designs of Wedding Design Hello Kitty and Dear Daniel toys together with their Extra Value Meals in six weekly launches. Each was accompanied by a frenzy of queuing starting the night before, rapacious acquisition and reselling, senseless food wastage and unruly crowd behaviour. https://eresources.nlb.gov.sg/infopedia/articles/SIP_458_2005-01-11.html
As an activist in the local street art movement, TR853-1 (TraseOne) is highly regarded as one of the leading pioneers who is always pushing boundaries and overseeing the progression in the scene since he started engaging in the arts circa â€™99. What started as an ego-driven adolescent hobby of just scrawling his name on the streets has evolved into making his art create a more intellectual dialogue with its viewer, most of which contain subliminal messages cleverly embedded in the work.
A self-taught graffiti artist, Trase was granted the inaugural Goh Chok Tong Youth Promise Award in 2005 to expand his knowledge in art, eventually graduating with an Honorâ€™s Degree from LASALLE College of the Arts, Singapore in 2007. Trase has since had his work exhibited in numerous commissioned projects (PayPal Office, Berlin, Facebook Asia-Pacific Headquarters, Singapore, Naumi Hotel, Singapore, OCBC Bank 6th Avenue Branch, Singapore) and exhibitions both on the local and global (Singapore, France, Indonesia, Malaysia, Hong Kong, Thailand) platform, winning numerous awards for his perpetually evolving style.